Kappa Alpha Psi® Fraternity, Inc. Partners with the African American Male Wellness Agency® at the 2027 Rose Parade®
PASADENA, CA – Kappa Alpha Psi® Fraternity, Inc. (KAΨ) is proud to announce a partnership with the African American Male Wellness Agency (AAMWA). Together, they will participate in the 2027 Rose Parade® presented by Honda.
In keeping with the parade’s traditions, KAΨ and AAMWA will showcase a meticulously handcrafted floral float designed to inspire spectators along the parade’s 5.5-mile route on Orange Grove Boulevard and Colorado Boulevard. The theme of the float, “Achievement and Male Wellness,” will be brought to life through vibrant, all-natural floral elements and active mechanical features.
“Our presence provides us a broad platform to extend the fraternity’s achievement mission into wellness and longevity,” said Jimmy McMikle, KAΨ Grand Polemarch and International President.
The partnership brings together Kappa Alpha Psi’s commitment to achievement, brotherhood, leadership, and legacy with AAMWA’s mission to improve the health and well-being of Black men and their families. Through their participation in the Rose Parade, KAΨ and AAMWA will use the national platform to raise awareness about the importance of health screenings, education, and mental wellness.
“Together with Kappa Alpha Psi, we are strengthening our national position while bringing ‘Get Checked Out, Not Checked In,’ our call for Black men to take charge of their health, to an even broader audience,” said Kenny R. Hampton, President of the African American Male Wellness Agency. “This partnership allows us to inspire Black men and their families to prioritize health and make wellness a lasting part of the legacy they leave.”
The float is being designed and constructed by the professional float design team at Phoenix Decorating Company. KAΨ and AAMWA proudly invite supporters to view the float during the 138th Rose Parade on Friday, January 1, 2027, broadcasting live at 8:00 AM PST via major television networks and streaming platforms.
About Kappa Alpha Psi®
Kappa Alpha Psi Fraternity, Incorporated (ΚΑΨ®) is a historically African American Greek-letter organization founded January 5, 1911, on the campus of Indiana University in Bloomington, Indiana. Since its founding, the fraternity has never restricted membership based on color, creed, or national origin. Kappa Alpha Psi has initiated hundreds of thousands of members, particularly undergraduates, for leadership roles in their communities and the attainment of a high degree of excellence in their academic pursuits.
The fraternity has more than 699 active undergraduate and alumni chapters across the United States, as well as international chapters in Abu Dhabi, UAE; Canada; Germany; South Korea; Japan; the U.S. Virgin Islands; Nigeria; South Africa; the Grand Bahamas; the Dominican Republic; and Bermuda. The International Headquarters is located in Philadelphia, Pennsylvania.
Additional information is available at www.KappaAlphaPsi1911.com.
Media Contact
John F. Burrell, COO & Executive Director
Email: jburrell@KappaAlphaPsi1911.com
Phone: 215-228-7184 ext. 123
www.KappaAlphaPsi1911.com
About the African American Male Wellness Agency® (AAMWA)
Founded in 2004 and headquartered in Columbus, Ohio, AAMWA is a national nonprofit operated under the National Center for Urban Solutions and committed to eliminating preventable health disparities impacting Black men and their families. The organization has delivered health screenings to more than 100,000 individuals across 20 cities nationwide.
Through flagship initiatives including the Black Men’s Wellness Day Tour, Real Men Real Talk, and year-round wellness programming, AAMWA focuses on mental wellness, financial wellness, fatherhood, mentorship, and research. The organization advances a national culture shift centered on prevention, early detection, and longevity.
Learn more at www.aawellness.org.
Media Contact
La’Var Howell
Director of Communications and Public Relations
Email: lhowell@ncusolutions.com
Phone: 614-545-9890
www.aawellness.org
About the Pasadena Tournament of Roses® and Rose Parade® Presented by Honda
The Pasadena Tournament of Roses® is a volunteer organization that hosts America’s New Year Celebration® through the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Prudential, and a variety of accompanying events.
The Association’s 935 members contribute more than 80,000 volunteer hours to support the success of the 138th Rose Parade, themed “Welcome,” on January 1, 2027, followed by the College Football Quarterfinal at the 113th Rose Bowl Game® presented by Prudential.
Visit www.tournamentofroses.com and follow the Tournament of Roses on Instagram, TikTok, YouTube, X, and Facebook.
Media Contact
Candy Carlson
Director, Communications
Email: ccarlson@tournamentofroses.com
Phone: 310-749-2820
www.tournamentofroses.com
